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Written by Mustafa Ahmed   
Monday, 09 August 2004

"Mitai lovers the world over are yearning for the type of service Mitai.com aims to provide", states a report commissioned by the Independent food survey company Deltrus Research " It is a new phenomenon in distribution and sales of Asian confectionery.  A bold new era for the industry" states the report  It further states, "A new website will be launched soon that will out line its strategies as well as provide a portal for the Mitai industry. Both distributors and consumers will benefit from a move nothing short of revolutionary.

Last Updated ( Sunday, 17 June 2007 )
 
Mitai
Written by Mustafa Ahmed   
Wednesday, 07 July 2004
mitai_mix.jpg The Indian sweet making tradition is unique, based around sugar and dairy products: thickened reduced milk, fudge, cheese or yoghurt, all soothing to the digestive system and packed with sugar and flavour to keep them from spoiling in shops with no refrigeration.

Indian sweets are so rich, that they are more like a dessert, and in the sweet shop there is no distinction between the two.

Last Updated ( Sunday, 10 December 2006 )
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Jalebi
Written by Web master   
Wednesday, 12 May 2004

Jalebi.Jpg

Jalebi is a syrupy sweet that is shaped like a slightly large, chaotic pretzel and is traditionally prepared all over India.

Last Updated ( Sunday, 10 December 2006 )
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Featured Article

The Human Sweet Tooth

cake.jpgDanielle R Reed  and Amanda H McDaniel Monell Chemical Senses Center, Philadelphia

Abstract: Humans love the taste of sugar and the word "sweet" is used to describe not only this basic taste quality but also something that is desirable or pleasurable, e.g., la dolce vita. Although sugar or sweetened foods are generally among the most preferred choices, not everyone likes sugar, especially at high concentrations. The focus of my group's research is to understand why some people have a sweet tooth and others do not. We have used genetic and molecular techniques in humans, rats, mice, cats and primates to understand the origins of sweet taste perception.

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